The Facts of the Matter

The average U.S. resident is exposed to approximately 5,000 advertising messages per day.  (Alfreiter, Elzinger, & Gordon, 2003)

TV was introduced in the country of Fiji in 1995; popular shows included Melrose Place and Beverly Hills 90210.  Prior to 1995, dieting was a foreign concept in Fiji and a round, robust body type was the standard of beauty.  “You’ve gained weight” was a compliment.  By 1998, 74% of teenage Fijian girls believed themselves to be “too big or fat,” 69% had been on diets, and 5 times as many individuals engaged in bulimic behaviors than had only 3 years before. (Becker et al., 2002)
As female models and actresses have become thinner, the number of eating disorders has increased.  (Stice, 2002)
Seeing models and celebrities in ads, in magazines, and on TV leads to lowered self-esteem, increased body dissatisfaction, dieting, and depressed mood.  (Project EAT, 2006; Stice, 2002)